Develop success from failures. Discouragement and failure are two of the surest stepping stones to success. Dale Carnegie | How keywords can help to your site How It Helps To improve your website presence in the internet your website pages should be optimized for some certain key phrases specific to that page content. As a reminder, the search engines rank pages are not the actual sites. Your task is to optimize your website pages to get a good rank for particular key phrases usually referred as keywords. For example, pet sites you may have to optimize your pages for “dog training”, “cat grooming” or “parrot tricks”. It is highly recommended to be very specific selecting right keywords for your website pages having at least 2-3 keywords per page. There are Primary Keywords referred to the keyword mostly desired for a particular page to have a good rank for in the search engines. Secondary Keywords referred to 1-2 additional keywords for which you also want to have your page ranked. IMPORTANT: Placing keywords remember that your web pages should be read properly to your visitors. If placing of keywords does not make sense, or it is read strangely, getting much of internet traffic to your pages will not convert into the desired results, the actual actions that you want your website visitors take such as subscribe, click on ads, buy product or subscribe to services. Therefore, we strongly recommend optimize your web pages for readers as well as search engines. What is a Keyword? Keywords are words and/or phrases that people enter while doing search in the search engines. The spiders of the search engines crawl over the websites in the internet to display sites mostly relevant to those words and/or phrases containing the related information. Depending on the keyword popularity, you may get million web sites from which you may choose. If you are able to place keywords strategically sensible throughout a web page, this will improve greatly the rank of this web page in the search engines. Many people make mistake neglecting this factor, therefore, websites of such people are not ranked completely. If you place too many keywords on your web page or repeat them too often, this may result in a ban of your website by the search engines. Keyword Selection To select best keywords for your website start with brainstorming the best words describe your website content, products, services, business, or industry. More specifically, try to identify words that your prospective customers might use while looking for the information presented on your website. It is definite that you will end up with a very long list, which will consist of both specific words related to your products and words that are more general describing your product type and industry. On the next stage, you should shrink your list down to 15-20 words selecting the most related ones. Please, make sure that while editing you eliminate all possible duplications, it is vital as some search engines consider more than three entries of a keyword as a spam. It will easy to get the top position in the search engines for specific keywords, such as the name of your company. The real task is for your search engine optimization is to get high ranks with the general words related to the industry of the products you sell or the topic of your website. 3FN Keywords is the ultimate keyword selection tool assisting you in keyword selection offering the most accurate keyword combination vital for the effectiveness of the optimization procedures. Using our tool, you will be able to identify the most appropriate keyword chains related to the subject of your website, at the same time while selecting the most relevant keywords you will be able to get estimates of the revenue generation opportunities available up to date. Keyword Placement Title Tag Place the most important keywords in this tag making the title look attractive and interesting grabbing attention of your website visitors. In the beginning, choose the 5-6 most relevant keywords to be in your web page title. Description Meta Tag This tag is important for the search engines as they use it for outputting the description of your web page in the search results. The description should also look attractive inviting visitors to your website. The length of the text for the description tag must be less than 155 characters including spaces. Keyword Meta Tag List your keywords and phrases relevant to your website page in this tag enabling the search engines to find this page. Please keep in mind the following point:
Heading Tags Usually these tags are used to separate paragraphs and range from <H1> to <H6>. The headings of your web page must contain the most important keywords relevant to the webpage content. Alt Tag Please keywords in this tag used the images. Some users disable the graphics while surfing the internet accelerating the page loading speed. It is also recommended to use keywords in the Alt tag as the search engines spiders find them. Hypertext Links Use keywords and keyword phrase as an anchor t text of the links from your web pages. In addition, while exchanging links with other website owners ask to place links to your website using keywords relevant to your website content in the link anchors. Webpage Content The search engine spiders prefer keyword rich content on the top of a webpage rather than in the middle or bottom. Try keeping the density of a keyword on the page between 5-7%, and do not exceed this percentage, as the search engines might consider excessive keyword placement as spamming which will ruin your optimization efforts. Please make sure that the content on your website is sensible and does not sound repetitive. It is highly recommended to write initially the content for your web page without keywords, and after modify the content incorporating the most relevant ones. |